Consider going larger scale and promoting whitening through mainstream media — newspaper, television, radio, the Internet. Be consistent and strategic as you motivate and educate your existing patient family, as well as potential new patients. Collect testimonials and track results. That which isn’t monitored can’t be measured. Create a system for checking in on patients following the whitening program. Get feedback about the results and request documented permission to use their words, as well as before-and-after photos. Then use these testimonials throughout the practice in frames, photo books, digital albums and screen savers.
Patients need to see strong testimonials and compelling before-and-after photography in the reception area and even on monitors in the treatment area. Report at morning huddles any constructive new idea about the system that needs attention or modification, as well as any positive feedback that is reported. It’s not the same if we’re going to find dentures for cheap.
Part of the reason the discourse on this issue is at tlie level it is, is because most of us have had no dental, vision, or mental health coverage for so long that we’ve come not to expect it. It is as if health insurance stops at the neck. Today, people are luck-)’ to have medical coverage. But any responsible medical doctor will confirm that having a healthy mouth in general is just as important, if not more important, than anything else we can do for our bodies.